Dear Association Executive:
Looking for the missing link to explosive membership growth? It’s member ROI at your core. Learn to calculate, prove and communicate your organization’s member ROI and prove to the non-members in your industry/profession that membership in your organization is a smart business decision.
What has your membership organization done lately to make membership COMPELLING within your industry?
If people are not joining your organization it is generally because they do not see the personal value to themselves or to their companies. Beware of the loss-of-relevance paradigm. https://lnkd.in/gSH2Pjs